EDUCATION
The following two education sessions will run concurrently from 9 – 10 am. Sessions are presented by trade show exhibitors.
Cashing in on the Coming Entrepreneur Boom
Ed Glaser, CMO, Colortree
Thousands of new and small businesses are poised to drive America’s economic recovery as we enter the new decade. This session will explain how the coming entrepreneur boom will create a once-in-a-lifetime opportunity for distributors. Learn how you can earn big profits by helping new and small businesses grow sales and revenues. The session will discuss proven marketing strategies and introduce the latest tools and tactics that are ideal for small businesses.
The Effect of the Connect—Operating in a Multichannel Marketing World
Robin Marchetti, senior channel consultant, Wise
Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods—they now routinely use digital channels to gather information, transact, and obtain help. In response, organizations must incorporate more digital channels into their multichannel strategies and tactics, including email, purls, mobile and social media. Few companies understand how to effectively implement and track multichannel experiences. To create and sustain breakthrough multichannel relationships across all channels, companies must deploy the right tools. Learn how you can help your customers be successful for the future with integrated communications. This session will teach you: what channels are effective in the mix, how to integrate across channels, how to set up an integrated campaign, and show a real live case study across multiple channels.