AGENDA

Wednesday, February 17
12 pm Optional Event: Golf Outing The Golf Club of Dallas
Space at the Golf Club of Dallas is available for 40 golfers. $120 per person fee includes: green fees, cart, lunch and transportation.
6–7:30 pm   Opening Reception - Sponsored by Graphic Dimensions
thursday, february 18
7:30 am   Continental Breakfast – Sponsored by Foster Printing Service
8:15–10 am   How to Sell When No One Is Buying
Dave Lakhani, president, Bold Approach
This past year’s recession has caused end-users to delay their purchases. Learn what will work in today’s purchasing environment to increase sales immediately and what sales tactics will work when end-users begin to loosen their purchasing hold in the future.
10:30 am–12 pm   CEO Knowledge Café – A ‘Speed Dating’ Roundtable
Dave Lakhani, president, Bold Approach
In this moderated session, attendees will be able to discuss their challenges one-on-one with everyone in the room to get practical advise on how to overcome their most critical issues.
12–1:30pm   Lunch Program – Prospering During a Downturn and Preparing for Recovery – Sponsored by C.E. Printed Products
Alan Beaulieu, president, Institute for Trend Research
Maximizing profits in2010 will be a challenge. This presentation by noted economist, Alan Beaulieu, can help you make informed and timely decisions about your company based on reliable economic projections. You will be given a list of what indicators should be watched and which can safely be ignored when formulating your company’s growth strategy.
1:30–3pm   CEO Right-Sized Roundtable
In this session, we will divide the audience according to business size for a lively discussion on relevant issues that are afflicting peers of the similar sized companies.
3:30–5:30 pm   Sales Management for the Next Generation
Cameron Johnson, entrepreneur and best-selling author
As the first MySpace and Facebook generation becomes employed, what should owners and managers know about bringing these new sales representatives into the company, mixing them with seasoned reps and managing both types
5:30 pm   Cocktail Reception – Sponsored by C.E. Printed Products
friday, february 19
7:30 am   Continental Breakfast – Sponsored by Foster Printing Service
8–9:30 am   Building a High-Performance Sales Culture
Bryan Flanagan, director of corporate training, Zig Ziglar
Learn how to determine the skill-level and behavioral-style of your sales team so that you can put them in the right position to make your team a full selling machine.
9:30–10:30 am The State of Sales Training
Brian Lambert, director of sales training, American Society for Training and Development (ASTD)
Organizations that train their teams are separated from the competition in more ways than one. Noted sales training expert and researcher for the ASTD, Brian Lambert, will demonstrate how organizations that embrace sales training prevail over their competition and make more money. This session will also introduce you to an exciting new sales training partnership between PSDA and ASTD that will be a major component of the 2010 Print Solutions Conference & Expo.
10:45 am–1 pm   Peer-to-Peer Roundtable Discussions and Lunch
Individual breakout sessions will be led by a moderator with advanced knowledge on the topic who will facilitate peer-to-peer discussions. We encourage attendees to join any roundtable discussion to impart their knowledge of the topic, to learn how to adopt it in their business, or to learn how to improve their practices.

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